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Mark Zuckerberg, 47th president of the United States before the opening of Donald Trump, the 47th president of the United States occurs in the Rot of the US Capitol building, 2025 in the US Capitol Rotunda in 2025.
Kenny Holston | Through Reuters
Digital advertise Sunday, this last quarter was sunny for investors that provide the last hurriedness before an economic storm of the president Donald Trumptoward tariff Attack.
Wall Street made the first quarter results Technological giants approve Meta and Alphabetboth in strong income they see shares and gain to beat analytical expectations.
Strong numbers from the titan of online advertising on the face Economic concerns The companies still showed that they are ready to promote goods and services to consumers on the Internet.
Amazo’s Unit of online advertising Analytical analytical assessments for the quarter. The first quarter of the online retailer, the first quarter represents a faster growth rate from the sale of meta and Google, which is 16% and 9% per year, respectively.
Small social media and online advertising companies Reddit, Whimper and Pinterest stationed Sale in the first quarter this overlay Wall Street forecasts. And even advertising technology companies Alluring and Trading table sent strong quarterly earnings.
Applovine shares increased by about 15% Wednesday after mobile advertising technology provider Exceeded the assessments of analysts And he said he would sell the work of the mobile game into triple studios.
The shares of the trading table jumped 18% on Friday, one day after advertising technology reported the first quarter earnings beat on top and bottom lines.
The festivities were stopped when the managers were time to discuss the rest of the year.
Meta Chief Financial Officer Susan Li said last week This “Asian-based e-commerce exporters” spends less than digital advertising due to retailers and suspension of minimis trade Heavy Facebook Spenders like Temu and Shein.
“It is difficult to know how to play in a quarter of work, and no doubt, it is more difficult to know for the rest of the year,” he said during a call with analysts.
Heads in the alphabet and Pinterest shared more slow, Asian special ad sales and similar feelings macroeconomic uncertainty Visit the rest of the year. SNAP went so far to date corporate advertising budgets for the rest of the year so far in the second quarter to the economy.
Jeff Green, General Director of the Trade Desk, also noted the difficult economy in Thursday that marketers face “an important time” when “to increase macro variability” to start the year. “
“Good news, Q1 was really strong and last year’s Q4 was pretty good,” he said.
However, companies or even the various sectors suspension their 2025 Sales managementAs in case of Car giants approve Ford Motor and toimaker MattelSamana believes that good times ended.
“If we say better than this rally, we enjoy these good numbers better,” said Saman. “It will be as good as it gets for next year.”
Social media and online advertising companies are a horrible sign for goods designed for retail and consumer Procter & Gamble make rich He warned of sales weakening Between the turbulent economy.
Jasmine Enberg, vice-president and key analysts in the eMarketer, the companies of these sectors will be “Ripple effect in the social advertising market” and their advertising costs “.”
Mark Zuckerberg, Meta Platforms Inc CEO; Land Lauren Sanchez; Jeff Bezos, Amazon.com Inc. founder; Sundar Pichai, Alphabet Inc CEO; and CEO of Tesla Inc. On January 2025, 2025 during the 60th President in the Rota of Capitol in Washington in Washington.
Julia Demaree Nikhinson | Bloomberg | Getty pictures
Enberg believes that advertising costs will damage smaller technological platforms than the greater competitors of a potential slowing.
“I think that what we see, it’s what we are tended to see during the economic uncertainty, it also took refuge on the larger platforms that provide ads with a scale and consistent Roi,” he said, “Esberg said.
But technological giants such as meta can feel some financial pain, Greg Silverman, Interbrand’s consulting Brand’s global director.
Other retailers will be able to decide to launch Facebook ads, such as TEMUs, such as TEMUs, these presentation campaigns are unlikely to be profitable for those companies, Silverman.
Temu was ready to spend a great spending in Facebook ads, because earlier the De Minimis trade gap, Silverman, any US retail sale, especially the value of the goods, is unlikely to do the same with any US retail chains and high tariffs.
“The return of the announcement is that it will be difficult for another person to re-emerge, due to the fact that Temu entered Facebook.”
Wells Fargo’s Samana, current economic uncertainty can be tracked with trading policies and tariffs and their effects in markets.
“We started the year with very low levels on tariffs,” Samana said. “At the end of this, the tariffs will be higher and they will be higher in a meaningful way, and it’s not just good for the markets. I think it’s the only moment.”
Correction: Applovin said mobile play will sell the work to triangular studios. The previous version movement made a mistake.