Temu, as Sheen is Pivot to Europe, re-regulatory study

Temu and Shein are admired in Europe as they get a big shot from their unfavorable trade policy in the United States. However, Chinese-built budget e-commerce e-commerce applications can not take a hot banquet in new target markets.

In recent weeks, complaints were filed against Temu and Shein in the EU, accusing them Applicant work tactics. Comes as block is getting ready A new two euros flat for small packages from online marketplaces such as Temu and Shein.

Experts say new developments can be terrible signs for platforms, because their work is already 54% or $ 100 for those sent by a small package of tariff exemption in the United States.

The CNBC said in the United States that strengthens the temple and trade pressure in the United States, and has become more European and UK to Europe and UK, “he said.

However, Kumar said that companies have started to cross the embrace in Europe and Britain, which reflects the investigation in the United States and in the UK

“The customs duty of the EU offers is more than a small additional payment – this is a strategic regulation to stop the ultra-cheap-border E-Commerce and can change the platforms in Europe for the next 2-3 years,” he said.

Temu and Shein, A., especially in the UK and France, they increased advertising costs in Europe, A report From Reuters reflects their shifts from the United States

The EU and Britain’s growing importance, the information about the information about the credit and debit card of consumer trends and debit cards is reflected in the information.

According to CNBC, Temu’s spending for more than a year, for a year since a year, and 13% fell in the same period. The company shows that some Temu and Shei’s US clients direct their passengers to their inheritance stores and fast fashion retailers.

These trends overlap Information from the Sensor Tower of the Market Exploration Company The use of the application of Temu and Shei in the United States indicates significantly slowing.

However, the opposite trends for the platforms were observed in England and EU. In May, the growth of consumer expenditures in the EU has increased by 63% and 38% in the UK in 19% in the UK, in the same period, 42% in England.

The consumer for the Temu showed that the increase in the main market of growth, growth in the second largest economy of Europe.

To capitalize in Europe, Temu and Shein expanding their operations in the region, as well as increasing digital advertising spending with localized business models, as well as localized business models, and expanding digital advertising such as Britain, France and Germany, are also significantly increased in the region, as well as regional, France and Germany.

“This expansion is not just an opportunist – this is a strategic change when the next growth of the next growth is,” he said.

“This is not without its difficulties in the European market. The region applies products, consumers and fair competitions, all of which requires more investments in the compatibility and operations of the operation,” he said.

Experts say that these difficulties and potential duties on small valuable packages of the EU may have signs of more pressure For Temu and Shein.

According to French local mediaThe words of the “fast fast fashion” bill disputed in the French Milli Majlis, recently re-written outside of Ultra-cheap platforms such as Shein and Temu.

In March last year, the draft law approved by the Lower Parliament’s Low Parliament is trying to punish fast fashion products for the environment.

Meanwhile, Thursday, Pan-European Consumer Organization Beuc a complaint With the European Commission using deceptive methods or “dark patterns” using preference.

After the European Commission, it comes to the EU investigation in February and May in May in May call Shein respects the laws of protection of EU consumers.

There are buuces Alsa The complaint was given According to the group, 17 members against Temu conducted the same complaint with the authorized national authorities.

Geotechnology Director of the Eurasian Group Xiaomeng Lu, said that this was reminiscent of the last test Temu and Sheen in the United States

“(Temu and Shein) offers an effective supply network that is a good tariff in the fashion world of efficient solutions and fast-moving fashion worlds. But their labor practices and human rights standards cannot fully fit in the EU and the United States,” he said.

His global conflict and “rising professionalism” are the main drivers of these regulatory reactions, “he said.

In the United States, officials also received the issue with Temu Correction Claim Uighur Mandatory Labor Prevention Act against the import of goods related to the import of forced labor from China’s Xinjiang region (UFLPA).

Coresight’s Kumar, Europe, in turn, is transferred to a tougher control Temporary Directive of Corporate Sustainability – Integration of EU member states to the national laws of countries with July 2026.

The directive companies operating in the supply of companies in the EU were conducted by human rights to disrupt and reduce human rights, impact and sustainability measurements and to face the necessary preventive steps and take the necessary preventive steps.

Kumar, Temu and Shein, EU’s Sikse matches will face compliance requirements. However, the region still provides meaningful opportunities for expansion in a more protectionist global trade environment.