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In this photo illustration, Tesla is displayed on November 28, 2023 on a mobile phone screen in front of the Indian flag in Ankara, Turkey.
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Tesla In India, he had a long-awaited debut, where the electric path, significant sign from other major markets, starting from $ 69,770, its website Showed on Tuesday.
The start of sales comes the same day American electric vehicle maker He opened a salon hall in Mumbaifirst in the country.
Tesla’s southeastern Asian director Isabel Fan said that the company will start a exhibition hall in the Indian capital of the new Delhi. CNBC-TV18.
The report said that Tesla will rent local staff and establish internship centers, service centers, delivery systems, charging stations and logistics centers.
Tesla’s India has long been assumed to enter the world’s third largest car market for sale. However, a high price label can come to many in a surprise. For example, MOD model Y starts in US $ 44,990
Why are prices so high?
Tesla’s Chief Financial Officer Vaibhav Taneya, in April, confirmed the company’s interest in India, but in the home imports will pay attention to the market, given 70% of the luxury taxes and about 30% of the luxury tax.
These high taxes explain that Tesla has to determine so highly prices in India, despite the country’s EVS preferred to lower price.
Experts told CNBC that this will see Tesla in India to the market premium segment with approval Bmwas, not with local household companies Tata Motors.
“I will not say that these prices are completely out of abroad, as it will find buyers in India for all prices, Global Customer Leader in Frost & Sullivan in Frost & Sullivan, Frost & Sullivan,” International India, “said Tuesday.
“The question is intended to threaten the mass market. There is no answer because the most popular sales cars are probably because this price sells it to ten.
To try the waters
Although the model fights to be competitive in the price, Tesla is likely to sell “waters to test” in India, S & P in S & P Global Mobility, S & P Gupta for CNBC.
India has first declared new Home Policy Last year he promised to reduce the tasks for companies that force a local supply chain. Although this could help Tesla push down their prices, the company has not yet committed to establishing any local production plant in India.
“The Mumbai hall is a strategic” soft power “, not a complete commitment, not a full commitment,” AutoMotivi analyst in Canalysis is hesitant to CNBC in India because there is no need to base a large-scale production company.
“Changing a significant part of its production to India will require the main revaluation of the global production strategy, the main focused markets remain in scale production.”
Murugan forecasted that Tesla was expected to be expected, as well as incentives, including land subsidies and tax holidays, as well as the maturity of the local battery market.
Meanwhile, Y, a status symbol looking for a “crack, technical and conservative early adoptioners”, there will be a limited volume product, “he said.
S & P’s Gupta noted that the tariffs in India’s home exports can change soon Continued trading talks Among Washington and New Delhi, as well as pinching home policy.
Tesla CEO Elon Musk The Prime Minister of India spoke with Narendra Modi In April, in the topics, including cooperation in technology and innovation.
“The Indian government has been very active in pushing green, clean, electric cars and I think it has a clear advantage due to Tesla-US relations.”
