The AI ​​improves both individual and team performance and finds new jobs. Should companies take the right lessons from him?

Welcome to Hello and Eye in AI. This publication suggests that AI can be a team player … Openai COO’s COO Altman vibrates the AI ​​team while focusing …

Proof of the EI’s positive effect on productivity continues to be monitored. However, many managers, as a result, the substitute for human labor will be the best way to think about technology, hoping that the substitute for management will fully automate and save the tasks. Yes, in several cases, AI can fully automate some tasks. However, in most cases, today’s AI systems – including so-called “AI agents” Righteousness, Serviceenow, Microsoftand not yet skillful or reliable to do this on Google. Instead, AI systems should be considered in addition to human labor – should think of a way of raising people’s work to prevent people.

This is the latest support for appearance An interesting job By a group researcher.

In 2024, researchers, a day virtual product development workshop, P & G, made for consumer product behemotu mirror uses popularThis time this time with AI twist. In particular, this seminar was involved in the “seed” stage of the product, which is involved in a decision to make many possible new product ideas. The P & G appoints two-member teams consisting of an Arado specialist to work together in two-member teams and brainstorm ideas consisting of a commercial operation person. In this case, researchers took 776 P & G employees, 776 P & G employees from R & D and set them randomly to make one of the following. Work alone, but access to a generative AI assistant based on the Openai GPT-4 model; Work in a common two-person brainstorm group of a commercial and one R & D person; or in a two-member configuration, but access to AI’s assistant.

After that, groups for new ideas for consumer products in different P & G sections (child care, maintenance and mouth care). These thoughts were later evaluated by human judges, both relevant work and technology experience.

AI lifts its individual performance

The two heads are usually better than one, so it’s not surprising that people are the worst of people without just running and access to AI. However, the EU, on average, was announced to help with the help of those who were better than two teams in the AI. In fact, this AI was not better than two teams working with AI’s performance. This can only think that the human worker, two-person crop teams for the brainstorm of the EU’s AI, can be a good substitute for the human worker to reduce only two-person product teams as a brainstorm.

There were other great benefits to those who worked with the EU. Persons working with AI, the teams working without AI, while teams working with AI, more than 16% of the time they could take less than 16%.

Working with AI was also better than “single bowling”, it was better, and more positive emotions and less negative during the ejaculation process of products.

Important people who work alone, mainly inclined to adapt to adjusting product updates (brand, packaging or marketing strategies in the market, packaging or marketing strategy), tend to adapt to technological innovations. However, when the EU was helped, these individuals united both technical innovation and commercial innovation and were involved in commercial innovations and mixed approaches. “This is not such as an EU information provider, but also serves as an effective border-field mechanism, the experts are more common among traditional domain boundaries and approach problems,” researchers write. “

Helps teams become extraordinary

However, it is important to point out the most interesting finding of the whole study, the two people who work with EU should be used to reduce the team’s measurements: 10% of people who have actually evaluated human experts, really caused by breakout products. The people of the EU said he enjoyed the most he was working in office compared to other groups.

Blog about findings“In the first instance, the organizations used to be a product of a product of such a product, but not only another tool for” the EU, not only another tool. They will not find employees, but they will miss the opportunity to think greater about the future. “

I’m sure that is correct. Unfortunately, many managers will be captured in a Charm, Labor and Time Consumer AI offers. Use bold managers to argue to keep people in place, but use it to give them preference to use the EU.

This is the rest of this week.

Jeremy Kahn
jeremy.kahn@fortune.com
@jeremyakahn

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