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Consider again for those who think that McDonald’s and Starbucks are the world’s largest food and beverage chains in the world.
China’s largest bubble tea and drink chain, many of which drank an unknown ice cream and tea, are more space than well-known chains.
The company saw that the shares of shares, which are more than $ 444 million in the Hong Kong Stock Exchange, increased by more than 40 percent.
It has more than 45,000 stores covering more than 11 countries, including a large franchise network, in last September, including Thailand, Singapore and Australia.
For comparison, more than 43,000 restaurants in more than 43,000 restaurants in more than 100 countries in Burger chain McDonald’s, there are about 40,000 seats around the world.
Humble, low prices
The budget-friendly chain started in 1997 as a small icy ice shop in the northern city of Zhengzhou, who started by Khang Hongchao in 9. The growth of the bubble river in China and elsewhere is capitalized on the growing thirst to help the franchise grew up to the franchise where it is today.
“It’s the biggest brand that no one ever heard,” said Robert Carter, a restaurant industry analyst at Stratonhunter. “They just exploded.”
Mikue, China has become a national icon among consumers and translates its charming jingle in English, “I love you, I love you, ice cream and tea, Mikue Ice Cream and Tea” tons Oh! Susanna.
Clock | Mixue’s Attractive Jingle: https://www.youtube.com/watch?v=pdunm6c59zw
The full name, Mikue Bingcheng is translated from the company’s website to the “Sweet Snow Palace”. Wearing crowns and red dress, snow Kingi, mixed, mixue, fruit and tea drink, coffee and ice cream, coffee and ice cream, are famous for the king of snow that are popular among young consumers who generally sell about $ 1.
“There is a really interesting price strategy. They keep everything very low, but the quality of the product is high,” said Carter. “Thus, this also allowed to grow acute and buy more young consumers from this price point.”
The Bubble River is one of the consumer front, is one of the few bright spots, especially well working with low-precious operators.
The mixture controls its own supply chain
By the end of September 2024, more than 99% of the company was franchised in more than 45,000 stores, Mikhue’s regulatory documents were shown. About 53 percent of the lawsuits are managed by franchisees, unlike 53 percent operating Starbucks.
At the same time, the mixture does not depend on franchise fees for its income, and franchise fees, according to their documents, only 2.4 percent of the total income in the first three quarters of 2024.
Although many see the brand as a traditional drinker, sell food materials, packaging and equipment, sell food materials, packaging and equipment, operate more. Bulki of income comes from the sale of goods and equipment to franchised stores required to get these items from mix.
“They don’t just make money from the franchise model,” Carter said. “They do this because they control the supply chain and control their selling to the network.”
North America next?
In January, his IPO document, Mikue, which continues to grow increased, and can recognize the strategy of expanding the network and lead to competition between our competitors and our opponents. “
CARTER believes that Mikhue can come to North America because this is the area of opportunity for them.
“I would expect to look at North America. Canada and the United States are a restaurant segment of a trillion dollar.”
CBC has reached the blend of News, but immediately heard back outside the office hours.
“I do not exclude it … With so many immigration from Asia, this brand can cause immediate brand in the right places,” said a food service industry specialist for the firm’s company’s company. “The call will be in accomplishing the low price point model.”
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