The content of the following children is king as media companies


The children’s show “Bluey” cartoon characters, on October 4, 2023, on October 4, 2023, the European event in Excel is displayed during the brand.

John KEABLE | Getty Images News | Getty pictures

Cocomelon and Bluey “in the battle to catch and maintain subscribers, children such as Cocomelon and Bluey are becoming strong tools to win the war.

The detained customers have proven to be one of the greatest obstacles in building flow. When Netflix In 2022, the subscriber reported losses, A Rippple The impact of industrial and media companies began to lean on other business models and other work models to profit.

Meanwhile as companies Warner Bros. Discovery and Disney which vocal About the need for quality content to manage the subscriber’s growth. Children’s programming offers a unique value offer for a stream equation: it has more expensive and more longevity than other forms of content.

“The content of the children throws a very big badge because the children watch him again and again. They never tire.

Mayer is the most important factor in improving the economy of industrial jargon, streaming services for customer losses, the most important factor for new subscribers or these customers.

“If you are amazing, your top line is reduced if you lose your subscribers. You need to spend the marketing dollars to market the lost subscribers again or to find new ones,” Mayer said.

Children tend to watch shows and movies and show in data. First, the children of Cocomelon’s Netflix were repeatedly followed by the same episodes, Brian Fuhrer, General Vice President of the Product Strategy and the General Director of the Consideration of the Thought Management in Nielsen.

154 episodes of the Australian Hit series in the Australian Cartoon, which flows in Disney +, was considered more than 25 billion minutes in the first half of 2025 according to a Nielsen report Released in July.

In general, children were at the box office, and Nielsen’s opinion, most common headlines were most common in this year. Disney is the most influential film in the history of Moana and Sequel, Moana 2, in March, Nielsen visited 7.2 billion views in March 7.2 billion.

Live Sports and Hit TV series often brought short-term subscribers for the largest audience and the services of short-term subscribers, but the content of the children, subscriptions told CNBC for longer term, industrial analysts and specialists.

Video trends in the fourth quarter of TIVO are about 4,500 respondents in the United States and Canada, those with 13.6 services use 13.6 services. In total, the report of the fourth quarter of the fourth quarter of 2024 determined that the respondents were 9.9 services below 11.1 in the previous year. Tivo’s report found that people have taken streaming applications due to lack of higher than a higher price.

Meanwhile, children from school in the summer helped both the use of TV for the last Nielsen, and the use of TV and TV report. The total television use among 6-17 children has increased by 27% compared to the previous month, and the flow amounted to 66% of the total time held in June.

The strategy for media companies varies when it comes to using the content of children as a grip. Disney, Paramount global And Netflix is among the flow services with deep libraries of children’s content. At the same time, WBD was withdrawn from the genre by deciding to cancel the rights of flow rights for Sesame Street.

There will be a new season of an iconic children’s show released Following two more seasons in Netflix at the end of this year. Meanwhile, the new Sesame Street episodes will be available in PBS children and YouTube channel.

Netflix said that children and family content reflected 15% of the company’s general inspection.

Part of a wider media strategy also comes to join forces with the biggest competitor of the traditional media industry – AlphabetYouTube.

Youtube rises

Child Cowboy episode.

Courtesy: nickelodeon

Even the Stream Juggling of the Media Industry, Netflix, the Social Media Platform, which is facing the reality of YouTube judge Stream on the TV screen.

YouTube, according to Nielsen, with all the streaming platforms attracts the highest TV audience in a row. Nielsen reports that on June, YouTube, Netflix and Disney + are 12.8% of the total flow on Kohan TV. Overall, to get acquainted with the flow came out on top Broadcasting and cable television.

“Youtube would say that everyone is part of the media strategy,” said Andy Heyward, a media executor for a long time in the children’s television industry and Carton Studio. “More children consume youTube more than anything. But there is so much it’s too unique to rise above.”

YouTube strategy is used for many media companies for many media companies, but according to the modified Ajexian Raven, the Development and Strategy Founded in Warner Bros. and established Maerix concepts of the research and strategy.

“If you’re not at YouTube, it’s not for children,” said Raven. “This is where the eyelids are.”

In response, traditional media companies are increasingly “like close partners” create and even create clips from TV networks and even create clips from TV networks and even create shows for platform and learn the shows for the platform.

“I think that some partners think that you are thinking about YouTube as a discovery engine. They want to make sure they meet users wherever they are.

The content prepared for YouTube is serving to complete the long-term series in Disney + and is a deeper tab with its characters and stories.

According to a spokesman, Paramount, according to a spokesman, as one is one of the fastest growing flow services, the Programming Library lends to the Programming Library as a + -I. Franchises like Paw Patrol “SpongeBob SquarePants” and “Dora Explorer” as “Dora Explorer” became successful as “Dora Explorer”.

This depth in programming still in programming, this year before the parameter released Only original cartoon series on YouTube, “Child Cowboy”.

“We also know that many of our partners do not create a really great youtube channels. They also think of creating a really great generation generation, and some of them first have to be YouTube,” Kurtz called Kurtz, “Kids Cowboy”.

Cocomelon Crossover

Cocomelon.

Courtesy: Netflix

Meanwhile, traditional media companies also look for YouTube for new content forms to add to platforms. In recent years, the content manufacturers who started on YouTube have signed licensing deals with the highest flow services.

“We want to work with the best creators of the planet, regardless of where they know,” said Netflix Co-CEO Ted Sarandos during Earnings on Thursday.

Especially “Cocomelon” differs.

Cartoon series occurred on YouTube and still reaches a lot of his followers, but when Netflix acquires the bottom of the content in 2020, a boost for Netflix.

This occurred only 179 times in the top 10 list of Nielsen’s names and 155 times in a row in the rankings. However, the last time was shown in the list in September 2024.

Despite the slow appearance, Cocomelon, with a new subscription to Nab, who weds Disney + with Disney +, was able to nab the NAB with a new subscription this year. Disney Outbid Netflix, started in 2027 and said that Netflix offers a higher offer. Netflix refused to update the Cocomelon license due to the decline in the administrative.

Netflix, watching Cocomelon’s views, about 60% since the beginning of 2023 – when the badge data began to release the information – by 2024.

Disney spokesman, Cocomelon, “Cocomelon” continues to be the best destination for preschool children, adding a problem to the preschool ecosystem, and the platform supports engagement and retention with young audiences with the main driver of the platform.

Despite the opportunity to “Cocomelon”, Netflix still invests in child content. At the beginning of this year, Netflix added the content of a YouTube creator of a YouTube, which has about 16 million subscribers of the channel and a YouTube creator of the same name.

It was in the series Netflix’s Top 10 According to the company, most of the world “shows” in a global scale for 17 weeks.

“There are some creators like Ms. Rachel on YouTube.” If you only saw the sign report, there were 53 million meetings in Netflix in the first half of 2025. So he works on Netflix. “



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