The Demise of China’s Hottest Online Shopping Craze

Height Pandemia, a unique kind It was one of the hottest trends in the Chinese technological industry of online shopping. Are called “Community Group Purchase“It’s something with consumers, friends and families, something with bulk orders for collecting bulk orders, China’s community group purchase platforms disappeared one by one.

At the end of last month, the giant Meituan, who reached Chinese dishes, said it was dramatically closed Purchase grocery group Except in four provinces, many customers and even suppliers surprising transactions.

In March, Alibaba’s grocery group buying and selling goal, Taocaicai was closed. Kickstartment of the national industry, the company Xingsheng Youshuan, now operates only in three years under 18. Today PinduoduChinese sister company BeforeIt is still the only basic internet platform for grocery-purchasing throughout the nation.

Selling the grocery is not a high level of work and the value of something smaller than a few potatoes can never give the material meaning to a technological company. The group’s purchase promise was the promise of the promise, the commands that deliver them all together and delivered them all together.

The industry began to be formed in late 2010, but the Covid-19 pandemia really grew up. Chinese cities increasingly increasingly in a grocery store that goes to a grocery store for three years, and technological firms have a chance to digitize and monopoly. Those who are groceries, which are the groceries given directly to their homes in the largest and most developed cities, were an alternative to groups in groups in less developed areas.

At the beginning of the 2020s, the community group was seen as an innovative solution to the last mile delivery issues related to food delivery. However, because of pandemic locking and Chinese companies, including Meituan, including Meituan, they continued to expand the density networks of the couriers, people began to be delivered within 30 minutes of people to buy a group.

“Now, instant retailers also come to low-level cities, so people have been a technological analyst for several years in an hour within an hour, but within an hour for an hour, for several years in an hour.”

The day Meituan closed most of the group’s purchase services, which was immediately commented on the delivery of delivery. Meituan did not respond to a request for string.

Chain

The group is one of the most interesting parties in the purchase business model, and the leader of the Turkish community. Named Tuanzhang“Regimental Commander” for military title – In Chinese, these people often have deep links to local communities and are involved in platforms to promote their services and collecting bulk food orders.

In exchange for sales commissions, sort the community leaders grocery orders, then deliver them directly to their neighbors or wait at home to take them. Most community leaders are either owners of small retail stores, or hosts for home concerts, mothers and peasants.