The dollar tree sold the dollar with a mass discount for only $ 1 billion. A decade ago was worth $ 9 billion

Dollar tree There really is a discount for everyone. A group of private capital has received investorstakeFlailing Family Dollar chain of $ 1 billion, a sharp loss for the dollar tree that earned about $ 9 billion ten years ago ten years ago.

Brigade Capital Management and Macelum Capital Management will capture about 7,000 Family Dollar Store. It will double the number of stores and operates under the umbrella.

Why couldn’t the dollar work for the tree family dollars?

When the dollar tree purchases family dollars in 2015, ahead of the opponent Dollars total With the hope of cementing the status as the king of budget retail seller. However, the dollar tree quickly found that there was a different customer base that has been hidden in poor-saved shops and proving that family dollars are difficult to serve.

• Family dollars serve low-income buyers and sells a variety of household items with a variety, but still cheap, price points. The customer base of the dollar tree tends to have higher income and tends to use the store for crafts and party supplies.
• However, when the family dollars and dollar trees approach each other, they were quite similar to reviving each other’s foot traffic. Work has also faced harsh competition from retailers Amazon and Diamatic.

Izliation on a small, heavy discounted cake, the Justice department, but the Live Rats, but the Live Memphis Warehouse was a record of a record for $ 41.6 million in a record.

Family dollars after throwing luggage …Dollar tree gossip Yesterday earns a market share among higher income customers and can replace President Trump tariffs by increasing prices in some places. Chain in 2021 increased Prices will allow $ 1.25 to offer shops to offer a wider product.-Mmm

This report is written by Matty Merritt and it was Was first published by Morning brew.

This story was first displayed Fortune.com

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