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36, 36, co-founder and CEO of the Indonesian Property Operating Platform Dayu Dara Permata.
PinHome courtesy
Often risk, iteration and failure. Dayu Dara Permata knows it well.
36-year-old is an co-founder and CEO of Indonesia’s Property Operating Platform Pine. Over about five years, he came out of operating $ 75 million to raise more than $ 75 million, according to a company representative and information Pitchbook.
“Entrepreneurship is really hard. There’s no momentual success … you should be ready to fail” Permata CNBC to do this. “If you are trying to avoid failure, you’re just delayed.”
“Maybe you don’t work hard enough – so you didn’t see failureBut what does it really hinder growth, “he said.
Modest start
Gem, It is already born and raised in Indonesia, always excessively.
“I was born a very simple family … We didn’t come from money, so I had to win everything I want,” he said, adding that his parents were always harsh and required.
“Always be able to teach, be number one, academically,” he said. “I always live with very hard parents – because I live with very harsh parents – my house, my rules, I thought I wanted to own my own house, so he can always be our own rules.”
He said the child was a competitive and “always aimed at academics” as a child. He received an investment property in one of several more than 23 years old.
After graduating from the university, almost a ten-year corporate career continued to build a corporate career, as a result, Kojek, a platform for the Southeast Asian request services platform, got acquainted with his co-founder Ahmad Ahmelied.
After working in Gojek for about four years, Permata felt that he was ready to start his own business trip.
“I think that at the end of my time in Gojek (company) was all in 200th in Indonesia,” he said. “I worked with my CTO, Ahmed … (He) was always a lot of entrepreneurship. He had previously established enterprises, and he ‘why not start ourselves?'”
‘Learn fast, fast
Thus, in the early 2019, two of 2019 began to work in Permata’s home garage and established the case. During about nine months, Permata’nin about $ 150,000, he said that the company puts the company in the opening.
“My wife was my first employee. We have the first five team members (our garage). It was really like nine monthly bootstrapping,” he said. “I was fully working in Gojek and still had a long time (I worked there), but in time (for our start)”
He was informed by his own experience as a property investor, Permata knew that the Indonesian real estate would solve many pain points in real estate. The process of buying and sale of property is very “hand” and “split”.
“All the pains that make contact with a home seeker and agents … (a) a six-nine-month-old process, all you do in WhatsApp and complete strangers?
Permata and his co-founder felt that the real estate sector in Indonesia is grown to transform.
Try to fail every day, but learn from it … I think it will help you in your stamina for a long time, because it is a marathon, not a sprint.
Dayu Dara Permata
Co-founder and General Director, PinHome
“We tested different work models … We watched in the first work model, we watched the crowd for real estate.
“We have passed this iteration in almost both or three months,” he said.
After testing several failed ideas, Permata and Alcunied, Today PinHome’s fourth ideas that are today – the latest Real Estate Operating Platform until the end of the end of the boker, mortgage and home services.
PinHome has been launched in January 2020 and according to a company representative, today 3,5 million monthly active users and mobile applications today.
“Learn fast, fast. How do you approach success,” said Permat. “Try to fail every day, but learn from it … I think it will help you in your stamina for a long time, because it’s not a marathon.”
“If you don’t handle your energy well, you can go out before success,” he said.
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