The Swiss Running brand has become rich in $ 3 billion in the last week. Comes for Nike and Adidas

At their Zurich headquarters, Sangine CEO, Martin Hoffmann and his colleague and co-founder Caspar Coppetti have a reason to sit inside. Another quarter of the unexpected growth was worth $ 3 billion worth of brands.

There is an elephant in the room. Given that Elephant’s CEO is a new empty space, it does not take much space.

Hoffmann, the CEO Marc Maurer leaves Maurer in June, Hoffmann will only take the role of CEO CEO. Maurer said the company plans to start a “new chapter” in his vocational life after more than 14 years.

Maurer and Hoffmann, both like COO and CFO in 2012 and 2013, as COO and CFO, Maurer and 2013, which manage a friend after a little-known startup. The couple acted as CEOs since 2021.

From July, Hoffmann, a financial facility, which is a financial rig, will be one’s head without relying on the Mauraist.

“I had a really strong relationship with Mark and deep, deep friendship,” said Hoffmann Fortune after the release of the earnings in the first quarter.

“I will miss this, but in all parts of the business, we approached super close with different focuses. But there are no blind spots and we do not change the strategy.”

Hoffmann, which has a priority from the existing binary role as CFO, acknowledges the numbers as people. Gen Z should take a financial, finance, a finance, for a better known company for design, innovation and cool collaboration with idols.

“The power of power is not the number of numbers,” said Hoffmann.

“My goal was to ensure the best of this team. I do not think of these changes. It will change the way I am changed, but the perspective remains the same.”

Hoffmann can be solved in a better position.

Tuesday, Group, increasing the leadership of income and profitability in the year, in the first quarter of 2025, increased by 43% compared to 2025.

The last quarter has been a number of seconds to defeat income expectations.

Tennis, Roger Federer and Elmo in Tennis, Roger Federer and Elmo helped reflect short-term expectations within the wider range of sales between February 2023 and 2026.

Increasing a $ 19.65-billion assessment by earning a profit week, after the surprise results, surprise results, appreciated about $ 16 billion. Behind the Nike and Adidas is the world’s third most valuable shoe brand.

The group’s growth came as the reconstruction of these old sportswear. Shares in Nike have more than 15% since the beginning of the year, and Adidas shares fell by more than 8%. Meanwhile, it rose to 8% this year. With a share of about 10% of the current running shoe market, this company’s leadership focuses on the laser to further increase it.

“Our long-term vision is to be the number one brand,” said Coppetti Fortune.

Marketing

The number one brand number one seems to reach the mantle, the vibrators for the first time, they look more real than the hose pipes, which are under traditional shoes. But it is a different way to this point.

A different brand has developed a brand and opportunistic boom, a dictating brand and opportunist in a run between social media, social media awareness and new media awareness and new focus.

“I think that benefit from this health and healthcare young people … They go to the gym instead of going to the bar,” he said. The group’s successful partnership with Zenda did not damage the appeal with young customers.

“We are pretty obsessive,” Coppetti said that it is said about to continue to increase the brand recognition.

The company, 53 of the 53 store, each of the 53 store is placed in the street corner, to build an online model for the restoration of physical stores to protect work when they grow up.

“We do not want to swim and, for example, the retail partners, such as we want to work, we have a very selective with retail partners, which are in this corner in this corner of this corner, and we allow this award to place this award.

Two London stores, on the exclusive Regentin Street, and the other shows the strategy located in the fashion East-sided shopping area of ​​SpitemberFids. Coppetti 200 people are regularly participating in the Running Club from this store. You can be sure that a rap is a secret look in other working clubs.

“We actually go out and go to the routes working in large cities, and we consider people and see both shoes and clothes and clothes and dresses.”

The company also does the same thing in the operational measures. Among the short distance athletes, the semi-marathon is more cut off. At the end of this year, he hopes to catch more marathon athletes when “Super Shoes” began.

There will be other problems along the way. Again, a rare brand has not yet proved that the demand can lead to dips and go beyond fears with “Fad” shoes. Despite operations in the United States, the Swiss brand does not have less tariffs than their opponents. Again, the planning price is irrelevant for tariffs this year and CEO Hoffmann customers are ready to stay on a walk, but are working.

“We want to be the most award-winning global sports brand and the award is a decisive word here,” Hoffmann says. “And if you are clear about the northern star, we actually have a clear direction in such uncertainties.”

This story was first displayed Fortune.com

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