TikTok is testing its own version of Instagram’s ‘broadcast channels’

Tiktok tests a new messaging tool called “Bulletin boards”, a social network approved on Friday. Features allow brands and creators to share public, multiple messages to viewers. Bulletin boards are very similar to Instagram broadcast channel The feature starting in 2023.

As in the broadcast channels in Instagram, only one bulletin board can send a message and the audience is limited to leave emoji reactions. Bulletin boards support text, image and video recordings.

The feature first drew Subject user Kristina Garnett.

The idea behind the feature is to allow creators and brands to share the content and participate in a direct way behind the scenes. For example, a story or tiktok can share on the bulletin board, rather than sending updates through a regular writing on brands and creators. The feature allows you to promote their content by sending accounts directly to viewers.

Some of the features include early testers, People magazine, Paris Saint-Germain FC and Jonas brothers.

Given that this bulletin plates is a test feature, Tiktok is unknown whether it is planned to spread it wider. Moreover, Tiktok is able to add more functionality. Instagram’s broadcast channels, for example, creators will survey.

The start of the bulletin boards is the latest example of another social network. Tiktok in 2022 Stories have startedtogether with Support for picturesTo take instagram. Of course, the whole playbook of Instagram Tiktok was copied launch Reels in 2020.