Today, the companies where employees for the AI will regret it in five years

Openai CEO Sam Altman says the next billion dollar company may consist of one person Thanks to AI advance. Anthropic CEO Dario can consider Amodei Eliminate about half of all entry-level white work In five years

This year, more than 64,000 people were placed along the technological sector Microsoft and Intel The charge and the EU is a great factor.

People innovate, imitate the EU

This is what is done short, it is a bad job. Today, companies who cut people in the name of the EU will play tomorrow.

There is no doubt that the EU is not excellent to do less. Accelerates the processes, reduces repetitive work and returns. However, the AI self-product and service cannot create the next generation.

In the long run, the businesses are innovated. Creating new products. Find radical improvements that do this Reimagine work as work and amazing customers in new ways.

The data supports it. Mckinsey Innovation companies are 3.5 times more likely to prefer the competitors of companies where companies cooked in culture.

And history also supports it, just ask the blockbuster. In the early 2000s, there was a strong profit behind and a large customer base. However, the lack was foresight to use the leading position to build the next wave of value. Netflix built instead.

And this kind of creative thinking is still only from people. As a result, this applies to this: does not invent aI. Recycling. He trained on the opinions of others, imitates the patterns and does not skip the curve.

This is not a defect – how the EU is developed. As the Academician Mark Runco put it on: “AI can only create artificial creativity“It may support creative people, but you can’t replace them.

If your strategy seizes people who can create something the next big, good luck. At least you can run a more intense ship in a short time, but don’t be surprised when your product starts to fall straight.

How can AI really reveal creativity

So, if you’re heading a big job, what should you do instead? Hold your talent. Learn to use the extra time prepared by your team with the EU. Give your people hood to think.

The most successful and perhaps the most important products in the world began as side projects GoogleAmong them Gmail and Adsense. Not because they want. But the smart people had space and time to explore.

Imagine that the same people have been needed in a quarter before. This is what happens.

Many leaders receive EI’s effective earnings and pass to a flat surface. Those who call short-term profit and innovation.

AI Restrictions

This so-called “efficiency” is also at risk for the implementation of many. For the entire AI hype, humanity does not have the biggest road notes when it comes to prediction of the future. If the magazines of the 1950s and 1960s were right, we will work with jet packages and clean our homes with hoovers working with nuclei.

The same thing can be applied here. It is difficult to place AI in real world work processes, especially when it comes to developed knowledge. There are technical restrictions, confidentiality mine areas and the problem of fixing or debugs when the AI agents are off the road.

Thus, today there is every chance of the employees who have been silently after several years after the companies, they are not like they think of them as they think in a few years.

The winners together will not be the deepest cuts. They will use AI to protect the right people, to give them a place to place themselves and create their creativity.

AI rewrites the rules of work. What is important now, what you choose to use. The place where a company sees the title is an opportunity, the other sees a chance to build something new.

Only one of them will still lead to the market in five years.

Reviews expressed in Fortune.com are the opinions of the authors and do not necessarily reflect the ideas and beliefs Fortune.

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