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About 8% of 31.1 million words, submitted to TripAdvisor in 2024, were fake, “Transparency Report 2025”.
According to the company, this is more than twice in 2022, more than twice.
However, this does not mean that the number of fake feedback on the site does not mean that Becky Foley, Vice President and TripAdvisor and TripAdvisor.
When submitted to the website, TripAdvisor has changed the policies of fake opinions, the company said that the company’s “promoted opinions” occur when the employees are released to customers or releases the employees.
“Employees, their best friends or cousin, and cousin, they get their opinions, to remind their names,” he said. “This puts an end to the workers leading to enterprises with no valuable opinions for our society.”
What is a fake review?
According to TripAdvisor, it was presented by someone who deliberately or non-extraordinary content manipulating the reputation of a property or presenting non-emuency. “
He said that there is a bigger reason that there is a bigger reason.
“Our system is getting better,” said TripAdvisor’s automatic detection, three-curved process that rely on human review and community feedback.
Before reporting, 7% of presentations in 2024 were automatically rejected. Auto-Detections also noted 5% other than presentations for the human review.
However, TripAdvisor’s trust and security team, according to the report, in 2024, more than 13% of all presentations in 2024.
In the third stage specified in the report, another 244,000 opinions were controlled by members. About 72% of them were left on the site and 28% were eliminated.
How to place fake
TripAdvisor’s four categories have a fake presentation: Development, vandalism, member fraud and paid reviews, Foley said.
There is a mistake for the most false opinions of vandalism, Foley, drowning (54%) and member fraud (39%) have long made the most of these reviews.
Paid reviews (4.8%), smaller but more bad, “said.
Here, “Review the farms”, said that these authors often participate in other online fraud.
Most Paid Reviews Foley, who took place in Asia, last year, only 17% of real presentations came from the continent.
More than one-third of all the paid presentations found by TripAdvisor in 2024 came from Indonesia and Vietnam, and in 2022 the most paid feedback from India.
A ‘cat and mouse’ game
Fake feedback is a durable “cat and mouse” game, Foley. However, TripAdvisor gets better in detecting them every year.
“We will not necessarily reach perfection,” Foley said. “We cannot hold for the first time (fake), but we will eventually catch it.”
TripAdvisor, developed more than 25 years to whine, uses its technology – a study is a system that is more and more and more information. The company uses artificial intellectual and behavioral biometrics to find patterns that can discover the abnormalities such as salivas and IP address masks.
TripAdvisor investigators to arrest paid reviewers have posed for fake review intermediaries. When a bad actor sends his first paid research, “We have all the information … There are hundreds of information related to this,” it uses to create examples to identify other reviews provided by the author in the past.
The snow are not leaving the site, but ratings are punished for a year, Foley. They take a red tab on the list of repeated criminals, “he said,” he said this property is trying to fool you. “
AI Reviews: Not fake but not allowed
The most common reviews written by AI are not fake, Foley called “one of my favorite myths”.
Most of them are written by regular travelers using technology to not be more polished.
Again, the company does not allow them – at least not so far.
In 2024, TripAdvisor, according to the company’s 2025 transparency report, more than 200,000 opinions written by the EU were removed.
“We will continue to watch the trends and patterns. But at this time, we do not want travelers to travel to the Sea of Merciful.”
