Trump tariffs in Vietnam can increase prices for shoes, furniture, toys

While producers and brands, some or some of China produce, they appealed to Vietnam to produce goods to the goods of the shoe.

Over the years, China’s southern neighbor became a popular alternative to companies trying not to start trading the US trade tense as a result of Beijing trade. Now as President Donald Trump expands its tariff targetsThey cannot do those who are no longer clear.

Trump, as part of a new global collections on Wednesday, he said he would charge a 46% fee for import from Vietnam. Soon you can collect costs for large corporations in clothing, furniture and toy, and some can move to consumers in the form of price increases to consumers. Tariffs in Vietnam shall enter into force on April 9.

China has exported more goods than two more years to the United States, but Mexico Surpassed China Like the best source in 2023. China is now The second largest supplier According to the United States of $ 438.9 billion in the United States, 2024, accounting of goods worth $ 438.9 billion.

Vietnam has also become popular for companies that appear to diversify their countries and reduce the risks of trade conflicts for production. Imports from Vietnam in 2024 reached $ 136.6 billion in 2024.

On the other hand, according to government, imports from China have only increased since 2023 to 2.8% since 2024. Imports from China decreased by about 18% when he brought $ 536.3 billion worth of goods from the United States than 2022 last year.

The task will hit companies at a time when many consumers About spending and spending Due to sustainable inflation and concerns about the economy. Although the tariffs are known to raise prices, the enterprises do not want higher expenses for predicting spending in the coming months.

Some home names will feel a pinch of Vietnamese tariffs. Nike About half of his shoes in China and Vietnam, about 25% of the vietnam. Trump, Trump, 34% Tariff in CNBC, 20% of imports from China, a White House official to CNBC, 34%, 54%.

Tariffs would be another hood for sports and athletic clothing giant, which delivers a disappointed forecast for the current quarter. This guide, this Decreased projects of two-digit interest sales In the three-month period, the tariffs are included in the estimated effect of imports from China and Mexico.

Revive the Brand of Extended Tariffs and New CEO Elliott Hill, a new CEO of a company veteran can make their efforts or slow down to improve their sales under Elliott Hill took the steering wheel of the last fall.

Nike shares fell from 6% to extended trade on Wednesday. Adidas Other large shoe players also trust in Vietnam.

Adidas will evaluate the tariffs and will monitor how they will affect their work. Nike immediately did not meet CNBC’s desire.

About a third of shoe imports in the United States came from Vietnam in 2023, the latest full annual information, American shoe distributors and retail companies, an industrial trade group.

Steve MaddenFor example, about the call of a profit in early November, it said that it will receive imports from China to China Up to 45% during next year. The shoe manufacturer made this ad a few days after the victory of Trump’s president, promises to apply steep tariffs to countries such as China after the campaign trail.

However, along with Steve Madden, Cambodia, Mexico and Brazil, Vietnam accelerated the movement of Vietnam as soon as CEO Edward Rosenfeld’s earnings.

Was Vietnam The largest country For suppliers Ugg and Hoka Home Company Deckers brands Like this month. The company has 68 supply chain partners in Vietnam, which exceeds only 125 suppliers in China. Deckers shares decreased by about 9% in extended trade. The company immediately did not meet the desire to comment.

VF CorporationShoes, clothing and accessory brands, including the northern face, Timberland, Vans and Jansport, are also a heavy trust in China and Vietnam. About 38% of suppliers are in China and 17% have become up to 55% in two countries since December.

The company’s shares fell to more than 8% in extended trade on Wednesday. VF refused to comment by referring to the quiet period before the approaching earnings report.

The furniture industry has also increased the trust of Vietnam.

In 2023, 26.5% of US furniture imports from the country, 29% from the country, the Household Union, Household Retail Group, 29% of the lobbies from China were left behind. The Group showed one of the best sources for the information of the mann, Armistead & Epperson, the company’s company.

Together, it comes from both regions that combine about 56% of the import of furniture imports.

A winning call in February Road Director General Niraj Shah, transition to countries outside China, was a “growing trend” because he applied tariffs during his first leadership.

Places such as Cambodia, Indonesia, Thailand, Philippines and Vietnam, “people have grown as people with our factories and goods.”

Wayfir’s shares were about 12% in extended trade. In the statement, Wayfair said, “Watch the evolving trading scene closely.” The company added that customers are well placed to offer the best combination of value, assortment and experience. “

Tumakers leaned to Vietnam to bring more goods imported and sold to children and adults in the United States HasbroSpinMaster, Mattel Crayola is among the companies working with GFT group, one of the largest toy producers in Southeast Asia.

In addition to long-established production facilities in China, GFT currently has five production facilities in North Vietnam currently using more than 15,000 employees.

In a call at the beginning of March, Funko Chief Financial Officer Yves Kahmeti, the company, known for large-eyed plastic collections called POP, said he worked hard to manage what could do next year. These tariffs “reconstructed factory expenditures,” he tried to replace the tariffs “to accelerate our turn to other source countries and implement price arrangements.”

In the call, one-third of the funko’s global product purchases come from China. Funko’s production did not name production countries, but the GFT group is a customer.

These Toyers did not respond to CNBC’s commentary requests.

Curtis McGill, Hey Buddy Hey Pal’s co-founder, a toy company specializing in Easter egg decorating kits. In order to increase toy costs in the United States, 46% expect the tariffs of 36% of tariffs, but companies will probably negotiate suppliers to try to lighten these rides.

“Many manufacturers and actual toy companies are talking to plants that have to help in some interactions, because the toy companies are pressure on this side to protect and maintain prices on this side,” McGill said.

Clothes, including the new tariff policy for clothing manufacturers – and where – and raised the questions about moving their production potentially. Last month asked an investor American eagle outfitters On exposure to Vietnam in the most recent income call.

The main finance officer Michael Mathias, the production of jeans and clothing brands in Vietnam and China, each of these countries is similar to “up to 20%” production in each of these countries. According to him, the company aims to work in half of the year in half of the year.

American eagle shares sank more than 5% on Wednesday. The company immediately did not respond to CNBC’s description.

Again, Mathias and American card CEO CEO Jay Schottenstein called on the company’s final earnings, and how the tariffs will play, and waiting for how countries will be targeted, it will be important to stay in the target.

Schottenstein, eight years ago in the first Trump administration, had to face difficulties in the American eagle and a new plan.

Schottenstein said another turn came, but “No one knows what the story is still.”

“I’d not be in a hurry,” he said. “You hurry, where am I going? I don’t know where I’m going.”

Peter Baum, Nautica, Betsey Johnson and Steve Madgs are a major manufacturer in New York to prepare products for brands, BAUM Essex’s Chief Operating Director and General Operator. In 2019, BAUM moved factories from Baum to Philippines, Cambodia, Vietnam and India during the first Trump.

On Wednesday, CNBC told CNBC that mutual tariffs will suffer mass damage to his company.

“This is what you have started in a global depression. After 80 years, five generations, and five of us,” said Baum.

– CNBC’s Sarah WhittenJason Gewirtz and Eamon Javers contributed to this report.