Turnaround plan focuses on employees

Like Starbucks The return of customers to return and provide investors with a conversion strategy, as well as promise to promise to promise more sitting and promise to help inside the store managers.

Since CEO Brian Niccol First Week In the company, it is pledged to bring “Back to Starbucks” to raise the slow sales. This purpose is the company’s leadership experience, in a three-day event in Las Vegas for more than 14,000 store leaders this week.

Starbucks opened a new coffee called 1971, and called the year where the first place was opened in the Pike in Seattle. The finalists in the first global Barist championship of Starbucks were called “Back to Starbucks” for the referees. Even the WiFi password is also “Backtostarbucks!”.

To investors, Nikcol has already submitted In addition to improving the company’s marketing strategy, cafes in the cafes, to improve the problems of the chain mobile applications, and a very part of a company that covers the company’s marketing strategy, covering the marketing strategy. The company is also Closed about 1,100 corporate employees Earlier this year aims to reduce it to work more efficiently and dismissed.

Starbucks shares have reached about 20% since April and are trading, about 25% a day after the spikes, the General Director of Hikpet was announced.

Although Starbucks attracts great steps to win customers and Wall Street, he tries to believe among the employees. They have worried about workloads and workloads with hours and workloads by pushing employees over the years

To excite the chain shop managers, Starbucks stewards were focused on more control of them this week. Before the start of a new drink as a protein-filled cold foam, the company tests five stores in five stores to get feedback from Baristas in the first store.

When the chain increases this summer employee, managers will get more access to how much barists needed. And next year, most North American stores will add assistant managers to leaders.

“You are the heads of Starbucks. Your leadership is important. Your leadership is important.

A cultural turn

Network “Back” strategy strategy strategy centers, works of the idea of ​​the company’s culture. Typically the leadership experience held every few years, since 2019 – three CEET.

“We are connected and working in mankind,” Niccol touched on the crowd of more than 14,000 managers on Tuesday afternoon. “Great people are doing great.”

When more customers ordered their latties with the company’s application, his cafes lost their identities to the fact that people were not hanged and drinking drinks.

To return to the previous culture of Starbucks, the company cancels previous decisions – as the seats removed from cafes. In recent years, 30,000 seats from the chains. These repair work annoyed both customers and employees; According to Nikcol local Starbucks manager, California, even Nikcol, in Newport Beach, he wanted to repair his store from his repair list.

“We will return these seats,” Niccol brought a wave of applause from the audience.

The chain has won more applause when discussing their plans to introduce internally for adding 10,000 locations in the United States

Although about 60% of the history of Starbucks store managers have internal promotions, the company wants to raise this 90% for retail management roles. Thousands of new cafes, 1000 district managers, 100 regional administrators and 14 regional vice president for the company, mean a higher career for store leaders.

Starbucks and his employees in a wider range of personnel, hundreds of stores have a concern that approaches the unity election wave in their stores. Former management groups, Baristas and Slowdemination Service, with the cost of profit, and left in stores.

Under Nikcol, Starbucks varies the trend. The company, until the end of the summer, accelerates its plans to distribute the work model, because the tests improved their time and increased traffic. As part of the model, the managers will include how much labor needs.

And the chief partner of Zabit Sarah Kelly, most northern American places in the northern American places, the northern American places will receive a full, special assistant store manager.

“Many of your shop work there without you, but even if it is in this store, the weight of everything, weighing everything, customer experience, the performance of the store, the performance of the store, the performance of the store, affects the performance of your store, he said.

Schultz’s approval seal

The two rapporteur, which most applauded the Niccol faces, the most applauded the company’s brand is not actively participating in the company.

Former chairman Mellody Hobson, both input and hit the stage of the Arena, hit constant rubbish. Hobson, tears, tears, Starbucks employees thanked his employees always encountered in their shops.

O go down The first annual American woman, the first annual American woman, Fortune 500 became an independent department, became an independent department of Fortune 500, ended with him. Hobson Ariel’s investment co-chairs also serve.

Hobson took his position as the chairman of the Board when he joined the company in September. Nikcol took him to her poacher Chipote Starbucks, it wanted to find a leader who could turn his floring work.

“Quickly converted to me (with Hobson) really turned into something special for me,” said Niccol.

Hobson’s long-time friend HOWARD Schultz also won regular rubbish from store managers.

The General Director General Schultz, who had entered a coffee force from a small chain of Starbucks, made a surprise appearance in the world in the morning leadership experience. The Board, the board, threw the hand-working success, Lakhman Narasimhan and chose the chipotle CEO to pick up the steers.

Starbucks has been a long time to have a long time to return to the company’s leadership of Schultz. However, because the Hikpet is appointed, They thought industrial analysts Finally, the schultz can be CEO, which is able to escape the impact of the coffee giant.

The dream of Schultz was extended earlier in the incident. Nikcol shared a story about hearing Schultz’s speech Yum brandsAfter the bikcol, the employer returns in 2008.

During the conversation with Nikcol on Wednesday Schultz dignified “Return to Starbucks” plan, the first time he heard about it, he said a cartwheel in the living room.

He also asked the managers to return this energy to their Starbucks places.

“Be faithful to the coffee, be faithful to your partners,” Schultz informed the audience. “I know we will get out of here … like a wave of tidal and pleasing the world and prove once again as we do in 1987.”