UK may require Google to give users alternative search options and rank its results ‘more fairly’

Britain’s competitive regulator gossip On Tuesday, the search giant reviews a new market appointment for the search giant, which offers alternative search options for users, “better search” and the search for publishers and how to publishers.

In the early this year, the new digital markets competition, Britain’s competition and markets (CMA) have started consultation on the appointment of Google with “Strategic Market Status”.

Under this destination, which is applied to companies with a “strong position” in the CMA’s markets, Google will be forced to adhere to the selection screens, including options to decide and change search services (including AI Assistants); Principles of fair rating for search results; Better control for publishers for nechisers – Google’s AI services (including AI Views and Gemini EU Assistant) are used for search; and to ensure that people can transfer data as a search history.

One Blog Post About consultation and offered destination, CMA President Sarah Cardell, Great British enterprises have spent more than £ 33,000 money in Google search announcements last year.

“Google search trusts more than 90% of all common search queries in the UK, millions of people as a keyword to the Internet […] If the competition works well, we would wait for these costs to be lower, “Cardell wrote.

“These target and proportional actions are also separated by the British technology sector and the more opportunities of the British technology sector and more expansion of the English technology sector and more economic.

The CMA will now collect an opinion on the events offered from the stakeholder and industry stakeholders and decide on the purpose of October 13.

Google did not return a request for commentary immediately.