UK proposes greater regulation for Google’s search practices

England can submit new rules for Google. The country’s competition and markets have proposed to provide the company’s search services to the company’s search “Strategic market status“(SMS). However, the regulatory body can be directed by Google to create more fair business ratings in the search, for example.

CMA has launched Antitrest investigation in Google search In January – the first probe under him The British Digital Markets, Competition and Consumers (DMCC) Act. In concerns, more compared to the competitive market, the ranking search results include minimum transparency and searches from Google’s website and historical searches. Publishers also have a fair condition and control of the content in search of the AI ​​summaries.

“Google search has brought great benefits, but our investigation shows that these markets are more open, competitive and innovative.” Sarah Cardell, CMA President Sarah, said in a statement. The latest decision on Google SMS appointment will come on October 13.

The EU-based search features will also be applied, but the Gemini is not a EU Assistant, but despite the CMA’s change.

If the label goes forward, CMA will probably apply “early priorities” as follows:

• Users are required to access different search providers to access

• To ensure fair rating principles for enterprises visible in Google Search

• More transparency and control for publishers visible in search results

• Transportation of consumer search data to support updates in new products and services

These dots stand as a roadmap for planning how any beginning of CMA The destination period for an SMS. “This target and proportional actions are interrelated with Britain’s companies and consumers and the opening of Google’s search services and opening greater opportunities for the English sector and a wider economy,” Cardell said. The CMA aims to take additional measures to resolve more complex issues that start in early 2026.

This SMS appointment It does not mean that Google has engaged in anti-competitive actions. Parties interested in Google’s status can submit their views to the CMA with a direct offer.