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Umbro has never been a brand to play by rules.
From the classic tips Premier League Shirts of 1990s, shirts for bold windbadler decorated with geometric patterns of the brands, British sportswear giant built a reputation in difficult conventions and often give iconic results.
Themselves Denmark Fashion Innovator Latest Cooperation with Stine Goya It continues this inheritance of this innovation.
Inspired by the blend of British and Scandinavian Street clothing, the collection protects the classic UMBRO football silhouettes with Goya’s vibrant and expressive esthetic. Nostalgic reuses the previous forms of 90 and 2000s, bold color palettes, unexpected fabric pairings and different special patches.
Seven numbers – a shirt, a long-sleeved top, skirt, minidress, windmers, pants and socks, re-setting the range of fresh, femininity prospects.
The Danish Footballer Nagin Ravand, who focused on the campaign, dedicated to the breakdown and rebuilding the representative office of women and girls in football.
“Good things should not take time”, which is demonstrated along the collection, but also in need of an urgent need to progress towards equality.
Many things like a collection, functionality and femininity, to express more than this cooperation than just a fashion phrase, but make a meaningful challenge to the action.
The collection began on May 28, 2025 and will be sold in retailers and online.
