US companies are on the toy deficiency pipeline to cancel orders with the risest tariffs “

• The vast majority of American toy companies All toys that make up about 80% of all the toys, which make up a lot of companies, and “risky” in the “risk of Christmas” and postponed, threatening, frozen, frozen, frozen, frozen and postponed.

The holiday shopping season for consumers starts about six months. However, for retailers and manufacturers, this is already a Christmas season and frozen the supply chain of mass tariffs in China.

According to the end Survey from Toy AssociationA US industry group representing manufacturers, 80% of secondary companies and 64% of small companies cancel orders. In addition, 87% of secondary companies and 81% of small companies are postponed.

And many of these companies can not survive long enough to reach the holidays. About half of the small and medium-sized companies, which make up 96% of American toy companies, said they would be fired in weeks or months in terms of US current tariff policy.

“145% of Chinese imports, many tariffs, many of the most owned by SMEs, as” canceled orders and significant retail purchases “, including purchases of” canceled orders and important retailers “.

This can be able to make or break the bottom line of a store for the holiday shopping season year. In fact, Black Friday, many retailers, many retailers, meaning, meaning that is, ie to black ink.

At the same time, China produces about 80% of all toy and 90% of Christmas goods sold in the United States, and the store from the store for shops to buy products from the store to the store for about four to five months. New York Times.

Greg Eharn, CEO of the Toy Association, explained Time If production will begin soon, “It is a high probability of toy in this holiday season.”

Jennifer Bergman, the owner of the West Side Children’s Toy Store in New York, said he was worried because there was no toy to sell in Christmas.

He said Time These shortcomings have already been difficult because an importer, which is a large rule of scooters, has prepared to get us from a shipment to Canada to prevent tariffs.

In turn, President Donald Trump admitted that the tariffs could affect the availability of Tariffs, but lowered their severity.

“Well, perhaps the children will have two dolls instead of 30 dolls, and maybe two dolls will have several dolls more,” he said journalists.

To make sure, the US toy giant Hasbro declare Earn in strong first quarter Last week and 2025 management, showing rapidly to reduce the tariff effects, maintained 2025 leadership.

However, Bratz, LOL surprise and small seams were less confident, and was aware that the results of the HASBRO did not reflect the general situation.

“Consumers, especially the dwarf, will be the afflicted,” founder and CEO Isaac Luas Lauriz ” Lucky Sydney Lake. “Come to this Christmas, we look at the great shortcomings between toy corridors, prices double figures or more.”

This story was first displayed Fortune.com

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