Victoria’s Secret CEO Hillary Super’s Last Turn Square: 2 Activists Using Investors

In the mystery of Victoria The recent call call At the beginning of this month, CEO Hillary Super said that the brand is a fast-growing shot of a fast-growing shot of Push-up BrA, 30%, a rapidly growing shot saying, “the millennial customer with a” deep resonance “.

These comments fell into a good place Morgan Stanley Analyst in the later study, Alexandra Stratton seems to have a better arm in fashion trends from the Super Previous Management Group. “Super’s comments showed a deeper understanding of how the Intimate Industry develops in recent years,” he said. Several other analysts have responded to optimistic observations that lead the underwear shop since the last September and a brand that leads a disaster from a disaster to another.

Again, CEO also fights many problems. Like other retailers, super, navigates Trump tariffs and uncertainty about consumer costs. The company’s shares have been 50% less than in January and 50% after an increase on a turning signs. (Share the price of $ 22, above $ 20, over $ 20 compared to $ 22.) Again, still from the influence of one Security breach Last month, the company forced to close the website for three days. And the worst, two activists, the largest shareholder of the company, the company’s largest shareholder and hedgehog Barrington Capital-Crosshans called and called for overhaul and overhauled his board. Barrington also offered the capital an open letter It was necessary to assess the re-established board, whether Super was the necessary person for the CEO case.

In an email FortuneThe underwear company said: “The Board is completely confident in the possibility of the capacity of Hillary’s vision, leadership and capacity of our iconic brands.”

Super has laid a turnaround strategy that has grown a growing tournament, beauty and sports strategy in the brand’s brand’s brand and young people, and re-grew up to better adapt to shopping for customers.

However, several years later, Victoria’s secret is once again finding himself in a critical infection in the wallets of American consumers and boudoirs.

A very annual ruth

Hillary Super’s Victoria’s secret was greeted with enthusiasm from Wall Street 10 months ago. The company’s stock price when the leadership change was declared in August He jumped 16%. The plaque was super stabbed in the savagery of Rihanna X Over a year, it has been a year and presented a $ 18 million compensation package for the year, including a signature bonus and one-time award.

Super brought a coolest factor thanks to the role. Anthropology, including Anthropologie, brought a wide experience by spending more than three decades in retail management roles in a religious label and auxiliary City OutfittersIn the places held in a four-year-old senior role, including President and Global CEO.

However, with the secret of Victoria, a inherited inherited inherited and stained with a scandal. In Mid-Aughts Heyday, the company reached more than 30% of the company, and in 2016 in CEO Sharen Turney earned about $ 8 billion in 2016. However, Turney was rejected in 2017 and the Lord of the Lord of the Lord was replaced by Les Wexker. Under the leadership of his leadership and senior lieutenant, long term Leader Ed Razek Kidnapped Important Retail Trends As attleisure dress. His marketing also took a step in cultural turns and remained extremely in the height of his sex and #Metoo movement.

Then, in 2019 and 2020, Victoria’s secret was directed two scans, the management of the man. First, the closure of Gunner’s close sex offender was a PR Liability with Jeffrey Epstein report This Epstein posed as a scout for the secret of the victim and abuse of the victims. (Wexner said he was before embarrassed with their gardens To Epstein called “DeProweded”) Then, in 2020 New York Times published a Bombbarell Investigation Work Warning specifically about the claims of sexual harassment associated with rejoice.

Accordingly, the whole ethos of Victoria’s secret was in great greatness. L brands, in 2021, this former sister company decided to rotate the company that separates the bath and body work. (L brawls were rebranded as the bath and body work.)

In 2020, Wexner, who received the secret of Victoria in 1982, was a small store chain on the eve of bankruptcy, go down.

Reboot Invalid

Victoria mystery, once the carlie Kloss and Heidi Klum, a victim of the models, tried to change his reputation after the spex’s speech. Under Martin’s waters of the spun-ammunion company, the hidden angels, which are the most common fantasy braces, which are the CEO of the spun-ammunion, and the rotating group of these girls who are synonymous with diamond fantasy braces. Instead of vs collective, A group of brand ambassadors It will turn away for a variety of ethnic and sizes known in sports or technology.

However, although it caused a conversation about the conversion of the concept of further, feminism and the “sexual” conversation, the consumers did not have a lot of passion. Rebranding was considered inautentic by some critics and others will be extreme. The company’s market share fell 18.7% By 2022. The company has changed the strategies again in cases in the corner control and began to recruit part of its supermodel history Hailey Bieber and Emily Ratajkowskiand to return fashion displays. In a letter to the watership, the Board said he “set up a fund for vs & co to enter the next chapter.”

Super is now a task to prepare the needle between the past and the future of the Victoria Secret. With the call of the last profit, CEO said the company’s marketing felt “very serious” in the last chapters.

“We have the opportunity to have a more energetic, more joyful statement.”

Angry investors

However, activists can put a tooth in their super plans.

In March this year, an investment company managed by BBRC International Private, Australian billionaire Brettin, increased its share in the secrecy of Victoria, which requires retail sales to accept poison pill for a potential capture. On June 9, the group sent Victoria’s secret council letter To determine retail and control of its management group.

A week later, the New York Based Hedge Foundation Barington Capital said he would add to his share in Victoria’s secret part More than 1% Although the exact figure is still known now Called for the company Refocus and drops in the main products of the stamp, to repair the Board pool. “In 2021, the company lost more than $ 2.4 billion in the share of the shareholder since the Spanish and public list,” Barington Capital Chair and CEO James wrote in Mitaroton an open letter to the board.

Neither Barington Capital nor Brett Bladin responded FortuneRequired for comments.

Both active investors know that they know the secret needs of Victoria. Slundy, the Australian billionaire, has a date in intimes work and recently took something else Underwear brand. The letter to the company, since 2021, since 2021, the total shareholder of the total shareholder and “catastrophic” capital distribution, including this In 2022, he adored me, “Failed to make a meaningful income.”

Barington Capital, this time, He has already successfully defended the changeV victoria’s mystery once, some of the stamps. “The stock price of the law increased by 221.5% as a meeting of the board.” He wrote in an open letter in Mitaroton.

Given that Victoria’s secret is one of the world’s largest brands, the letter said: “The company must create significant long-term value for shareholders.”

“The secret of Victoria has not completely recognizes its peers and the market’s peers and the market since the day we are an independent company,” he said. He also said that Savage XX hard work is the experience of the Super General Director because the Savage XX hard work lasted only a year.

However, for the toughest criticism of the barington, Donna James, Donna James, Victoria’s secret was a long-term director Donna James. The Hedge Foundation believes that the Board causes incorrect skill sets and refreshing. “The existing nine principals” celebrated: “Since the 6th, he has been chaired by the company’s decline.”

‘At the beginning of tournament’

Victoria secret, pointed out to the company’s focus on the company, pointing to the company’s highest developing, as well as in its pink brand, as well as healthy and beauty divisions, as well as the sustainable development of the company.

When the company announces the results of the first quarter of this month, the company lowered the sale management in connection with the company’s second quarter 9 cents4 cents to beat market expectations. $ 1.35 billion and the sale of sales analysts slightly ahead, while retailing has reduced its total losses compared to the previous year.

One Wells Fargo Analytics, as well as the company’s secret company, the company’s company, northern American sales and in the second half of last year, he noted the performance in the second half of the north. Bloomberg research predicts that full annual sales will defeat the company’s management and will reach $ 6.2-3 billion in the second half of this year. And a JPMorgan analyst set the current moment as “at the beginning of turning.”

Some retailers look ready to give them a lot of time to prove. One LinkedIn PostNeil Saunders, retail analyst and consultant and consultant, “Victoria’s secret is mainly brand for women. They have been made by men, as a result of men.”

“Hillary is in Super Helm and it is beginning to rediscover everything. It should be given a chance to put in the post in less than a year. But those of active investors have already begun.” “Activist investors are mostly men. Honestly I think these finances are sometimes sitting and sitting, because they do not really understand the fashion work of women.”

Other defenders also think that you have been judged prematurely from Super. Patricia Lizarraga, management partner and chief investment director of the Hypathian capital An exchange processing fund has been invested It says that the women’s activist pressure came so quickly in the state-run state companies.

Then he re-saying that he went more of active investors after the peos of women According to research. Activist intervention, one of the many reasons for women shorten like peos. “We have a few true superstars that converted fallen brands,” he pointed to CEOS as Fran Horowitz, who led Abercrombie and Fitch’s revival. “There’s a model to watch.”

Super recruited new high leaders, including the new head marketing officer and a new creative director. Referred to the Leadership Group “Like Super Staff”

They will have to move together as soon as possible.