For the game Devs, the last 2.5 years of floors look like the game falls together. However, this is not what brands do.
This is a vice-president of the online advertising office of the last week (IAB), Vice President of Zoe, Vice President of the Experimental Center, Vice President.
In a conversation in Iab playfronts, soon as soon as the brands are enthusiastic and IAB’s, because IAB’s total digital advertising expenses believe that these games have received only 5% of the total digital advertising expenses. This fell to 6% of the costs in 2022, but soon said it was around the work.
In this game you should treat some of the hogumes. The game saw Devs 35.000 layoffs In the last 2.5 years, Amir Satvat, the champion of the game. Part of the cause was too much during the pandemic, but PowerPoint game champion Matthew ball The game has pointed out problem trends where the time and more competition for players and playing the old game for a longer period of time, eventually spends less time to embrace new games. Believes that Satvat Recruitment Only now begins to open fire in the game.
I think it means there are many reasons for both pessimism and optimism. Thus, when looking outside, the game and optimism are interested to see pessimism in the world.
“Gaming is among the younger generations, Gran Z and Gena recognize 90% of Alpha as a player. However, this is not only young people.” A player’s average age is 37. I think we are actually calling for a state of depressive elder. We call us what you want.
Soon Zoe, Vice President of the IAB Practice Center Iab PlayFronts.
According to the entertainment program union, there are 190 million players in the United States and were near the newzoo near the world’s 3.4 billion.
It was added soon, “Gaming is a great way to achieve the viewers on the scale. The preview of Grand Theft Auto VI has been released in a total of 93 million views in a total of 93 million.
EMarketer, the United States is expected to reach $ 11.5 billion in advertising revenues in the game. Market.us said that the creator of the game is expected to reach $ 230 billion by 2034. Brands recognize that this game has become the largest entertainment industry.
“They will put the brands apart, it is the ability to contact auditors in authentic ways with the story of the center for the game,” he said. “We need to stop thinking about marketing in older terms, and we need to look deeper as an industry. I would claim that we have an excessive time, and indexed in the exact message.”
“Thus, it is important to find a way to connect the brands more deeply in the story of the stories. The games are a great way to do this because they can turn the brands into a story part of brands, because it can become a story experience that brands can become part of a story,” he said.
Creator economy
Cody “Clilx” is the creator of Conrod, Fortnite legend and popular content.
He noted the increase in the economy.
“Developers have buying a storm and this bunch of advertising and the creative economy began to be worth half a trillion of $ 2027.
“Last year, consumers watched the content of an incredible 32.5 billion hours along the flow platforms, and the brands were more likely to resonate successfully with the audience,” he said. “Thus, the flowers are careful not to be visible when working with brands. However, the Creator is a real-business, the brands ignore the game.”
Afraid to be inauthentical can return some brands.
Soon said: “I think that the game is less than 5% of the game’s digital advertising expenses, less than 5% of our change.
He noted the journey of the journey of the journey of the characters in the film, and he said he reminded the game trip in the game world.
“If we gaming to obsolete models inspired by outdated models, we reduce something that we never meant, and we miss what it really offers.” “If you are sitting here, when you hear what can now do for the champion of the champion or brand, maybe we can guide him, because it can see what others can do yet.”
It soon believes that others sell short information to the game.
“When people think that digital advertising expenses are less than 5%, I think that many people still know something that people cannot see. So let’s start the revolution today.”
The number of 5% is measured, but it is difficult to move the needle upwards with such a large industry. It takes a while to register. But soon more brands said that the brands are based on the game.
Players require a unique story within ads to draw attention. Review the announcement created for the increase in Battlefield. In a game where another player really in a game is in a game, it was in a game where there was a game that was followed by another player in a jet. The player who was taken from the plane, entered the surroundings and fired on a bazooka on the plane. Chase flew his plane and then the player headed towards his falling plane. The player entered the plane again and took the way to fly. The video was a viral and was such a unique feat that players love. EA reiterated this landscape in his ad (some players were not happy about it). It was a type of story in advertised ads for players.
“There are a number of ways to feel like the game lend to the story because you don’t watch anything passive.” “If someone is called in the conversation, then I will be acam. Then one of the driving machines in the Rocket League and then reach the windshield and then get an ad for a bottle.
These ads do not necessarily seem like ads, but they are genuine for players.
“I think that players have a concept that the advertisements are resistant, but I think that this is what society needs to come in.” “You can’t make this one-time space. You have a concept and dialog in society. They also take part in respected ads.
Return to optimism?
The crowd soon listens to ZEE on Iab Playfronts.
Although brands are this new optimism around games like a way to reach younger generations, the game has been shamphocked in the last few years. It will not be funded for deep work and games for deep work and games for 2.5 years and only slow down and hire. Thus, game developers are not optimistic about growth waves that are happy with brands in the same way.
“We saw when Covid had hit, many industries took a hit, there is a boost, except the game,” he said. “Everyone stayed at home and saw an adjustment in the game. The game hired a bunch of companies and then the covid ended and the people slowed and even saw the readment for this period.”
Now it has passed this period and hopes that brands will soon manage a new growth period in games. Brands ask the program to be placed in programs, and this is an indication of growth.
“These great ads of these great ads are really important to me here, Google One and Roblox. I think that the increase in the creative economy has really been different in the advertising world,” he said. “I think it will also put the loads on the sails because the flows are such a part of the game culture.”
He noted that there are many strong societies around the intellectual property. Brands will help the game with this IP, with this IP, whether integrates occur with things like kosplaying or other factors.
“They will see this in the way the creative space happened,” he said.
Perhaps, it seizes a small part of the game because it is difficult to get acquainted with smart ads that will attract the attention of the game.
“I think I’m right. Myself is a free game model because it is built for advertising and people understand free games in free gaming games for supporting by ads,” I think. “They also use the advertisements in the mobile game. These worlds are advertising experience. Thus, it’s a way to do it in these hardcore console games.”
He added that with other channel advertising solutions in which there are other channel advertising solutions there. Wait with other channel names that make it. Do you have a reward at levels with questions? Xbox is doing it on the home screen. There are digital skins and avatars. “
Should the stamps still need to be entering the games?
“Sometimes it’s hard to report the game. America.”
He added: “So the player is a little collapsing with a generation that understands the stereotype game. And then we see that Gaming is an excellent way to reach older generations and women mentioned in Zynga.
IAB is its own part to facilitate the process for the brands working with games. This means apples to measure, transparency and brand security issues – all have been helped by third party vendors.
I noted that this is so beat of the play industry so that they could not see the other side of the slip. There are things like the lack of free time to reduce the game playing and players play new games.
“Therefore, it is important for us to be able to place a scale in scale between headlines and issues. Therefore, it will really be what we need.” “I feel that the game developers want to diversify income streams because it is difficult to sell and more difficult. Everyone competes as the same budget and time.
As for other topics, the only thing that says, “The only thing I say,” AI, the Creator’s economy and so many genes Z and Gen alpha game games, we must break it at some point. This is a matter of time. “
