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Sometimes surprises walk in daily data.
Take a category of consumers calling the Doug Rubin’s start, north climate, “climate workers”. They are concerned about climate change and are prone to climate-friendly shopping, the type of identifiers that can be related to something such as buying organic foods or prioritizing local enterprises.
“In fact, the most fast food restaurants in the climate flooding category are the most fast food restaurants,” said Rubin Techcrunch. In addition, about 30% of climate workers are Republicans.
Northwind climate, Ruby has developed its work in the political world, which is important to understand changes in public feelings and determine the probable voters. The starting period of $ 1.05 million in advance, only TocCrunch-ni TeChcruch-ni Te Tochcruch-ni Tom Styer, the former Massachusetts Governor Deval Patrick and Alexander Hoffman also took part in Alexander Hoffman.
Demographic buckets that can segment people along political, generation or regional lines, requests for behavioral tips that can be used to classify consumers.
In addition to the climatic staff, which is about 15% of all US consumers, the north-wrong climate is slightly less disturbed or slightly worried about climate change, and the media is not financially secure to those who deny the problem.
However, Rubin adds “even in this [climate deniers] Buckets, there are messages and roads working with them. “
To analyze the north-side in electric vehicles. The two categories of consumers, which are most likely to take home for climate workers and “climate distress”, are in the start of the startup cars as a matter of choice. “We make choices to help caring to reduce pollution, save gas and help climate change, to help climate change.
However, according to the climate and denial of the climate and denial of the pitch, Americans must be freedom to drive from freedom to the freedom: “We want to make millions of Americans want to do electric vehicles.”
The starting eight surveys set up a database of 20,000 survey respondents and said that Rubin increased 2500 respondents. In all three months, Northwind conducts a special survey in an industry to capture deeper concepts for different customers.
Companies, which are subscribed to the minimum of $ 10,000 or $ 40,000 per type for a typical customer, can add a quarter of each quarter, which is less than what Rubin has taken for a year inquiry.
As part of the platform, customers can get some basic analysis, such as Northwind’s data collected information, questions and cross schedules. Starting builds a chatBot to allow users to ask for more specific analysis using plain language requests.
Concerned consumers can take a careful eye on such a platform, they are concerned that their work can help green-drill their work. However, Rubin is not worried, the surveys said they show that consumers are very savvy. “Our data is an open risk for brands and their reputation is not false or otherwise false,” he said.
Rubin said that the north-festival is also developing a virtual focus group. It is a company that can analyze marketing materials such as TV spots or social media ads such as a company and an AI model that can analyze marketing materials such as a human focus group. The beginning hopes that it will be available in the next four to five months, and said that Rubin has always used new data to clear the model.
Rubin is confident that companies do not have access to climate conscious consumers. “If you look at the location of the information and consumers – and this is not only the Democrats or independent – they will really want to do so and reward those who are ready to smart.
