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The ASB became a leader in the production of Squash, and in decades, including the introduction of a new glass-based surface and glass closing facility in the mid-2000s, including a worldwide squash competitions.
Christophe joined the company to succeed as the CEO of his father in 2012 and began to pay attention to the LED surfaces. The first was a simple floor demonstration called “ASB multisports” that can vary between symbols for various hardcourt sports such as product, basketball, volleyball and handball. Until 2015, the company also developed ASB Lumiflex, and the Dribbed Ender LED representative was in Orlando.
The company, the world’s management basketball body, in 2022, in 2022, in 2022, in 2022, in 2022, he succeeded in 2022. The first official FIBA event of the ASB was the World Cup in 2023.
Bayern Munich and Panatinaikos played on the latest customer facilities Bayern Muniche and Panatinaikos, and both in the 2024-25 season in the ASB courts played all home games; NBA ALL-Star is in ASB, which uses ASB for several events, including 2024, ASB, Dunk and three-point competitions in the ASB; In 2024, Kentucky “Big Blue Madness” event; Plus a few sports or several sports teams or between many sports.
Trade and fan engagement opportunities, this technology is very much that opens the court as a massive blank canvas. In some time, the surface looks like a traditional parquet swimming surface with real pictures of only wooden panels. Suddenly, it can turn into something else.
For example, when free throws during the basketball game, most of the players tend to take 45 to 60 seconds on one side of the court. ASB clients can use the existing place on the other side of the floor, along with the free throwing percentage of the shooter – with the logo of the accompanying brand partner
“This surface tells us how to communicate with our fans and how we connect to our commercial partners,” Marketing President Thanos Bishtas says in an email. “Live the visual effects that react to dynamic intros or large plays on specific court animations, now offer a visual story level that turns the arena into an interactive experience.
Bichtas said the court has become a highly effective platform for appearing brand. “And it is very important, it does not break the fan experience; it increases it.”
Infinity League, a closed football league with teams from German and Italy, uses the glass surface to move. Photo courtesy of ASB bottles
Floor training
During my visit, these courts were demonstrated in school hours, children’s friendly activities that could become educational centers until the various scale images of dinosaurs and sea creatures were demonstrated. Bishtas says Panathinaikos has already used the ASB court, brand activation, especially for basketball skills clinics for fans. A go-card enthusiasm Christof, strengthens a whole race in one of the near future ASB courts.
“If you look at the infrastructure of an arena, it costs about 250 to 350 million euros,” Babinsky said. “If you put it there, about 1 percent of the total budget is more.
