Technological companies have lost 7 trillion dollars worth Trump in the aggressive tariff policy of Trump in the last week, the magnificent seven-year-trillion dollar The latest market backup And maybe more pain to come.
That it is significantly exposed to China, Apple He first saw the biggest sale of the group. The shares of the iPhone manufacturer fell about 20% A week after Trump, he declared mutual tariffs before humble on Thursday and Friday
Again, analytical and investor mood is not burned in the background as Apple, partially current CEO, Tim Cook and whispering the supply chain in his background.
“At a time when we use a COO in the best way to serve a COO, a business and geopolitical associate professor Jeremy Friedman said.” Attention is on logistics at the moment. “
Ives from a large analyst in Wedbush securities, Trump warned Apple against plans to force Apple to produce the iPhone local replacement– Something that World Watchers agreed would be catastrophic. Although Apple is in an obstacle, he says the cook is unique to meet this moment.
“The reality is that no company should be more in the eyes of the storm.” “But the history of the current cook, as one of the best leaders in the world, it is better to navigate better than it.”
Cook like a master operator
Cook came to Apple in a critical moment for the company in 1998. Tech brand enjoyed strong consumer demand, but its stained supply chain and inventory management conditions created Mass Problems and inappropriate quality. Chef, which roles in large operations in Compaq and Ibmand re-designing the training, redesigned Apple’s procrastination supply chain and set up a timely inventory system. Apple’s legendary Kofoundi Steve Jobs is called cooks as CEO a few months before death.
It was the right action for a large number of reasons, including what happened in the work environment. Research from mckinsey Released in 2022, compared to ten years ago, companies provide great results with unexpected cases and greater results compared to the supply chains. However, companies with large leaders and members of the board, which are also a master of operation, generally make them high performers, who have become high performers, say that Daniel Swan is a global scale.
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Steeper leaders in transactions say “from the bottom top, what happens,” Swan. Not a surface understanding of events, “Your products are developing a granular grain that allows you to understand the effects for your customers and make better decisions.
Conflicts, pandemics, weather events or trade wars, realizing that operators are active and intermittently are part of life, they understand. Instead of being fixed to find a “right” solution, says the system thinkers are looking for answers to the comfort.
“Something related to the breach of the supply chain, you will be wrong,” he says.
‘10% Diplomat ‘
In the early years, as CEO, great leaps of new products or famous predecessors are criticized to prevent their great visions. However, the chef for the role, iterating in products proved to expand the market share of Apple and the right person to create the world The first $ 3 trillion company (After being followed by a few people) – to maneuver in an increasingly complex world.
During periods of relative calm, the cook, for example, the strike is recognized by drawing attention to the proposed time, for pre-ordering rivals to book airports in advance Of the Christmas season.
At the last test of his tactical skills, the chef demonstrated the issues of comfort. Apple, it was reported to have decided More US Border iPhones From India, where Trump set tariffs 27%, not from China, here 145% now. When the tariff negotiations continue, the action is seen as a stopgap measure.
Such agility does not come to a company that operates on the scale of Apple. But after the pandemic, Apple finally Were subjected to the same deficiencySales and baking losing as other companies, Friedman began to build additional ways to produce, Friedman, turning apple production to a degree to a degree.
To be sure, CEOs find themselves in unchanged waters after Trump’s tariffs. Apple is on the way to practice Unprecedented problem Along with the rest of the rest of the corporate America, there is a lot to execute the head of a chief executive executive to sharpen the pain of double-digit lives. Ivins estimate Place an iPhone’s post-tariff price up to $ 3,500. As the market began to fully melt on Wednesday, President Donald Trump announced a 90-day break for tariffs for all US trade partners, except China, which further increases tariffs. In short, the unpredictability continues.
However, in addition to Cook’s COO background, it builds relations in Washington or connects as an ive: “Cook is 10% politician, 90% CEO.”
In the last period of the president, he uses cooking skills Get free from the tariff From Trump, a leader prepared by a strong business relationship.
It is unknown whether the same opening is available today or has any of the leader of Apple’s leader or a billionaire trying to influence Trump’s policy says Friedman. However, he notes that he once the leader of the world’s most valuable company, caught between two super power, cooking can only play a wider future statesman than managing its company. Therefore, Apple plans announced in February Spend $ 500 billion In the United States, support the efforts of artificial intelligence, add a new factory and create 20,000 jobs in the next four years.
“If there is a kind of great deal between the United States and China, if there are some kind of years or two types of sorts,” Tim Cook, someone can play a role. “
