Why Apple CEO Tim COOK’s AI struggles serve as a warning for C-Suite leaders

New Fortune articleMy colleague Geoff Colvin emphasizes that dilemma faced Apple CEO Tim Cook. The executive has been successful since 2011, after serving as Apple’s chief operation officer. COO was responsible for the company’s worldwide sales and operations.

“Tim Cook’s legacy is impossible for Apple to be in danger,” Colvin writes. “But in recent months and especially in recent days, it has become at least possible.”

Some interrogate as Apple lost its speed under Cook’s leadership, as well as Reduced about 16% In 2025, it is significantly higher as a broader market and technological peers Microsoft and Meta. Analysts and technology commentators criticized Apple to the “retardment” in the EU. The latest efforts like Apple Intelligence Rollout are seen as the bottom. And the best executor headed by Apple’s AI models Are separated for meta.

Again, under the cook, Apple was a wonderful success. When the work is recommended to cook as a CEO, Apple’s assessment was about $ 300 billion. Today, this is the level of 18.4% of the annual growth rate of an extraordinary complex complexity of an extraordinary complexity of $ 3.2 trillion. In fact, Colvin notes that in cooking, the more shareholder’s value has created more share value.

The widespread dissemination of AI provides a problem that Apple cannot be fully ready. “For a company scale and height of Apple, behind his big rivals in the AI, in 2000, in 2000,” Colway writes. “AI is a general purpose technology and these things do not come very often. The Internet was one. Thus, there was digital computing and electricity and revolutionized the work view for each company.”

As Colvin puts it, “Taking this, Tim Ashdo can be one of the largest peos since 2011, but may not be optimal for the AI period.” In addition to discussions with experts, you can read Colvin’s assessment more, here.

You don’t have to be a trillion-dollar company to feel pressure to redefine your leadership of AI. In this new age of AI, it is important to be a product update, agility and speed, but smart, competitive. Baba Prasad, Professor of Leadership Experience at Brown University, recently writes Working works It is a change of management by AI.

Prasad, a visuallyhowly agility, is in line with management sources and technologies that need to interpret new information to leaders to a meaningful way, and more human goals.

Strip Variety
sheryl.estrada@fortune.com

Leadership

Mukul Mehta was submitted to CFO of the drug company Novartis (ECN), 20 March 2026 dated March 2026. Mucul has successfully served as CFO since 2013, and will retire from Novartis after a 22-year career. Harry will continue as CFO until March 15, 2026. Mukul Novartis brings more than 20 years of experience. Recently, the recent role of the head of BPA leadership, digital finance and taxation, will last until March next year. Cfo’s international, ad-increased president for three years, CFO Pharmaceuticals shows business services, CFO Pharmaceuticals in European business and French, Poland and Norway CFO.

Brandy Richardson Multi-branded luxury retail CFO has been appointed Scissors globalIt is in force on August 18. Richardson can connect to Saks Global Saks, which is global from Neiman Marcus Group (NMG), Richardson, Richardson, Richardson, Richardson, EVP and CFO. Richardson spent the majority of his career in NMG, where he held a role in a number of rising financial management in the 15-year period.

Final work

In the first half of 2025, the financing for the generative AI companies has already exceeded the full annual record of 2024. First of all, this increase in the strengthening of the $ 40 billion round and scale EU worth $ 14.8 billion in the Openai’s $ 14.8 billion EU, leading border model providers S & P Global Market Intelligence Analysis.

Investors hit a record of $ 2.4 billion in the first six months of this year in the first six months of this year, $ 2.4 billion in $ 2.4 billion in 2024 companies in 2024, $ 2.4 billion in G2.

S & P 451 research project AI coding revenues will see the fastest growth to 2029, a complex annual growth rate is 53.4%.

Perforate

“JPMorgan’s Payment Plan for Information ‘Crude’ Crypto and Fintech Startups, Execs Warn can” do “, something new Fortune report By Luisa Beltran.

According to the report: “JPMorgan sent shock waves to the Fintect Sector, as of the customer bank account information, which can be shocked to the Fintect sector, as well as in cryptist, including early steps. Analysts Block It is likely that this will result in more than this payment change. ”

Hearing

“In the long run, the winners are innovating. New products are the Creators. This is how to work and find radical improvements that make customers admire in new ways.”

-Alexandra Ebert, Chief AI and Democratization Officer, mainly in AI, a Fortune Working works.

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