Why lvmh’s $ 1 billion formula is more than a betting average luxury partnership

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LVMH was a turning point for the participation of a luxury company in sports, when last year’s last year with the last first formula.

F1 is the most elite motorsport with 24 races in the world. LVMH’s 10-year cooperation, including three brands involved in the events, the official timekeeper and Bespoxe Louiston Trophy Trips, including brands, including brands

This is the leader of LORO Piana with LORO Piana, who is responsible for the LVMH head Bernard Arnault, LORDéric, F1 partnership, LVMH head with the sons, lvmh leader, LVMH’s leader; Alexandre Deputy General Director of Wine and Spirit And Jean, Louis Vuitton’s watcher.

Label heuer official F1 Timeeeper and First title sponsor For monaco race. The brand builds a long connection with the city and the city to share the name “Monaco” in 1969. As £ 4,750.

In 2003, the last official timekeeper continues to have labeled LVMH’s clock label on the radar.

“Since the beginning of 2025, a double digit in traffic in transport,” Label Heuerin CEO Antoine Pin tell Vogue work. “We raised a little up in the models associated with cars like Carrera and Monaco (to pay for the request).

F1 view can also benefit from time to time. Although the events involved a lists all over the world, F1 races, and more young and wider demographics increased. Netflix’s Drive to live The show also helped to make a sporty feeling More accessible by offering an idea of ​​those who go behind the scenes.

This growing tag in traction closes in a good way for Heuer. Will be going to be outstanding There will be another way to ignite the historical ties with the company F1 in F1 (some, others, more than others) and the company’s F1.

According to a report published by Morgan Stanley and Luxeconsult by Morgan Stanley and Luxeconsult in 2023 in 2023, in 2023, in 2023, he went on sale in 2023 in 2023.

“We are at a stage in which we have established our role in the future. In the future, we can notice the spectacular and emotions, the emotions that contribute to the emotions,” said.

Lvmh has pledged to the world of sports on the road than F1. The company has been partner with the Paris Olympics last yearChaumet, who prepared the medals and Louis Vuitton of the winners, formed medals in which they created medals.

Louis Vuitton was the head partner of the American Cup in Barcelona, ​​back dates Until 1983.

Last year, Conglomate, at the same time, received a majority share in the football club Paris FC, while Chanel was a formal partner in the UK boat race among Oxford and Cambridge universities.

LVMH and other luxury players, especially the luxury decline, because the global trade war continues to fight the uncertainty of brands.

This intersection Luxury and sports allow luxury labels to affect various receiver groups through athletes and events. If successful, they can draw bigger audiences for both sports and brands.

Representatives at LVMH did not return Fortune’s commentary request.

This story was first displayed Fortune.com

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