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They come to cherry flowers in the spring. In the fall, for leaf rounds.
Now, more travelers order Japanese winter trips to Japan as the reputation of the country World-class ski appointment The Asia-Pacific continues to attract visitors to the ocean and beyond.
Foreign visitors to Japan increased by 33% of this winter before pandemic levels. Since December 2024, from 2025 to 2025 from 2025 to 2025, from 2025 to 2025, between 7.9 million in the same period in 2018.
Many streams Nineko and Hakuba to the dusty slopes, including other ski areas such as Yamagata and Yuzawa, received a record number of a record number of international tourists for a report published by Visa on Thursday.
According to Visa, the visitors of Japan’s ski places exceeded the pandemic levels in the winter of 2023. He did not stop there – international arrival received 50% more than this former ski season.
About 30% of visitors were from Australia, 20%, 20% from the United States and 15% from Southeast Asia, Visa.
According to Visa’s report, according to international visitors, according to the report, the average daily expenditures to spend more than local skiers.
The fall of domestic demand
Many skiers are fighting in Japan. The international crowds are fighting in the early 1990s since the statue of the country’s ski, which has been 75% less.
The number of skiers and snowboarders in Japan fell from 18.6 million to 4.6 million in 1993, as Japanese population aged, birthdays have reduced and young generations have found other ways to spend their free time Local media Provides information from the Japanese Productivity Center.
The number of ski resorts in Japan fell – in 1985 in 2021 to 449 from 2021 – according to the country’s largest English newspaper Japan times. This includes Once hot Niigata prefectureThe Prime Minister of Japan is considered one of the ski spots for a long time.
Canada Harvey Glick held snowboard distributions in Japan for about two decades. The abandoned ski resorts and “just hanging out” – can be seen in the village Honshu and Hokkaido.
“I saw an incredible change in the last 20 years,” he said. Because efforts, internal, international skiing or snowboard travelers, because they spend more than local ones, really in Japan trying to create this luxury brand. “
Niseko Tokiu, in January 2023, 2023, Kutchan, Hokkaido Prefecture, Japan, Hokkaido Prefecture in the Grand Hirafu ski resort in the ski resort. Niseko is considered as a success story for a decline in local skiers for decades.
Noriko Hayashi | Bloomberg | Getty pictures
According to him, Niseko and Hakuba are not clearer than the luxury resorts, luxury resorts and the words from the mouth have slopes with slopes of English-speaking workers and slopes.
Singapore Resident Aman Narain, a recommendation from friends caused Hokkaidon’s club to Japan for the first ski trip to Japan.
“Japanese and Club Med, especially for children, softened snow and an incredible set of snow, and a bunch of snow and an incredible bunch.
In the proportion of the resort, the lifting passages and ski classes, plus equipment rental, “includes the main equipment,” said.
Narain estimated that 80% of other hotel guests will be China, after visiting and leaving the Aysal New Year holiday.
According to Japan, the best skiing space for Mainland Chinese travelers, “kills the US who fills the list last year” Visa report.
Old South African Cindy, He went for the first time 22 years ago, he said he was regular visitors in the last ten years.
“There was an explosion since the Covid in Hong Kong Clientele,” he said.
Prices increased as the caliber of hotels and restaurants. “The restaurant scene is very developed. These days have to order your residence and restaurants up to one year to one year.”
But something has not changed, he said: “The snow remains fantastic.”
Mixed feelings
Visa’s information showed that in the past winter, all foreign guests went to Nineko in this winter, Pratek Sanghi, the head of the Assorting and analyst in the Asia-Pacific in the Company went to Niseko. The famous ski resort area on Hokkaido, the summit organized more than half of foreign expenses during the winter ski season.
However, Nagano’s Hakuba – Sanghi called “Sanghi” called “second nineko” – Sanghi.
“Hakuba is the fastest growth with an external card and visits about 35% of the initial visits throughout the year,” he said.
This is partly why glick now says that Niseko and Hakub completely missed.
“I don’t like the new character and culture that develops there,” he said. “I think that I think it’s enough average, because I think that a large number of mediums … or even highly lucrative people, the prices have passed the roof.”
As can be seen in Niseko on March 31, 2025, those who respond to Reddit post.
He also expressed the advantage of the popularity of the cities of the resort cities. Reddit poster in January complained from Niseko: “Giant lines for Hirafu Gondolas (expected)
In response, another commentator wrote: “Japan has about 500 other ski resorts. Most of them are practically empty.”
Glick said he went to Snowboard now.
“I am looking for some of the small mountains that feel more Japanese,” he said. “You don’t see another foreigner.”
The flow of investment
In Japan, the growing international interest is an investment flow, because foreigners gather houses and pour money on resort developments.
In 2023, Singapore-based Patient Kapital Group announced a popular ski appointment in a popular ski space in a famous ski space in Niigata Prefecture, Niigata Prefecture. This In the company’s negotiations Reuters said in late March.
But everyone welcomes the idea of ”third” nineko in Japan.
Locals are concerned about the descendants of the dollar of dollars, jobs and tourism Spikes in real estate and food pricesor the deterioration of Japan’s long-dear cultural mores Reuters. One Viral video now In February, a Japanese man shows a Japanese man against an Australian tourist about smoking at the bottom of a ski slope.
“Many skiers from Japan are fighting a little because these cities become something other than a Japanese ski resort.” said glick.
So far, he said that the British was clinging to independent resorts, as widespread.
Moreover, “A full-day lift pass is like $ 35.”
– CNBC’s Bella Stoddart contributed to this report.
