YouTube tops Disney and Netflix in TV viewing, Nielsen finds

Nielsen’s last report serves as another wake up to Youtube’s TV landscape.

Tuesday, Nielsen released April 2025 “Media Distributor Gauge” report, the report, which has won a significant stage of YouTube: This was the largest share of TV watching TV in three months.

This uses an important aspect 12% A previous month and even more remarkable increase 9.6% a year ago.

New data highlights youtube Continuous advantage Beat the best media companies like Disney, Paramount and Netflix in the living room. Disney spent the second largest share of TV in April with a total of 10.7%.

In addition, according to internal information from YouTube, TVs were the main device for review in YouTube in the United States during the first quarter of 2025.

Moreover, YouTube’s TV’s share is prepared for additional growth. This month, the company during the annual advanced event for advertisers declared Something important with nfl. This Agreement has been a live broadcaster for NFL games, the first Friday game, virtually actually an actual audience.